The best way to consistently grow your business is to earn the attention of your audience by creating content that serves their needs.
Attention is the currency on the Internet. Without attention, your products and services, i.e. your business is non-existence in the minds of your audience.
To earn their attention, you must understand the needs and challenges of your audience. Fortunately for you, that’s what most of your competitors lack.
Rather than spend money endlessly on marketing, you wisely invest your valuable resources (time and money) into creating content that serve your audience’s needs.